Full-funnel digital marketing for a multi-specialty hospital after its rebrand: search visibility, department campaigns and landing pages.
SEO & AI search
After the hospital's rebrand, I led SEO strategy and execution: a redesigned site structure, better appointment booking, and new sub-category pages so patients can find each speciality easily.
Content and keyword work focused on branded searches and high-value services. The site gained strong organic visibility, including appearances in Google's AI Overviews.
Meta Ads
Department-wise campaigns for Orthopaedics (ACL surgery, knee replacement), Cardiology (heart check-ups around World Heart Day), Dermatology (GFC hair treatment), Urology (kidney stone care), Oncology (World Cancer Day screening) and Obstetrics & Gynaecology (PCOS care, mammograms, Women's Day).
Continuous creative testing, audience segmentation and A/B testing kept cost per enquiry under control in Bangalore's competitive healthcare market.
Google Ads
Search and Performance Max campaigns for Orthopaedics, Cardiology and Dermatology, built around high-intent keywords for specific treatments.
I also planned and structured conversion-focused landing pages and tested versions to improve lead quality and cost per conversion.
Done as part of a digital marketing agency in Bangalore.










































