Marketing for clinics and hospitals, within the rules.
Healthcare is the main focus of my work. I help clinics, hospitals and doctors get more patient enquiries through Meta Ads, Google Ads, SEO and Google Maps, planned around the NMC advertising guidelines and the ad platforms' health policies.
Patients choose on trust, not discounts.
Healthcare marketing isn't like selling a product. Patients compare doctors, read reviews and look for clear information before they book. And in India, doctors must follow the NMC's rules on advertising, which were updated on 6 October 2026.
Those rules ban things many agencies still do: patient testimonials, before-and-after photos, discounts and claims like "best doctor in Kochi". Meta and Google have their own health ad policies on top.
So I plan every campaign with both patient trust and the rules in mind: factual ads, helpful content, strong Google Maps presence, and tracking from the first click to the appointment.
What's included
- Meta and Google campaigns for appointments and enquiries
- Ad copy and landing pages checked against NMC guidelines and platform policies
- Local SEO and Google Business Profile: Maps rankings, reviews and photos
- Doctor, department and treatment pages that answer real patient questions
- Educational social media content and Reels that build trust
- Lead forms with qualifying questions so the front desk gets real patients
- Tracking from ad click to appointment enquiry
Simple, honest, step by step.
Review
Your current ads, website, Google profile and how enquiries are handled.
Compliance check
What your ads and pages can and can't say under NMC and platform rules.
Campaigns and content
Ads, pages and Google profile work for the treatments that matter most.
Track patients
Which campaigns and locations bring real visits, then budget moves there.
Healthcare results from real clinics.
Allergy Asthma Foundation, Kerala
Outpatient allergy clinics: ₹3,28,100 revenue from ₹49,634 Meta Ads spend in September 2026, with no surgeries or high-ticket treatments.
02VSH Hospital, Bangalore
SEO plus Meta and Google Ads for six departments. 83K clicks from Google Search from June 2025 to October 2026. Done at the agency where I work.
03Niyati Women and Pain Center, Bangalore
Top 3 on Google Maps for OBG and pain clinics in RR Nagar. 327 calls and 255 direction requests from the Google profile in six months.
04Ara Skin Clinic, Bangalore
28 leads from ₹21.5K on one dermal fillers Google Search campaign. Done at the agency where I work.
05Dr. Vishnu Vasudevan, Kerala
Content and Reels strategy for a doctor's health-awareness Instagram: 3,858 to 49.5K followers in about a month.
What clinics can and can't do in ads (NMC 2026)
| Allowed | Not allowed |
|---|---|
| Factual information: services, facilities, location and fees | Patient testimonials, reviews and endorsements |
| Genuine health education and awareness | Before-and-after photos and advertising surgical results |
| Fees and packages, if factual and not misleading | Discounts, offers and free procedures used to attract patients |
| Doctor's name, qualifications and registration number | "Best" or "No.1" claims, influencer promotion and AI-generated promotional campaigns |
Is this a good fit for you?
Clinics
Dental, dermatology, physiotherapy, fertility, allergy, women's health and more.
Hospitals
Department-wise campaigns, SEO for treatment pages and local search.
Doctors and wellness brands
Personal brands, health content and wellness centres in India and the GCC.
Healthcare marketing questions, answered.
Do you do digital marketing for clinics in Kerala?
Yes. Healthcare is the main focus of my work. I've worked with an allergy clinic network in Kerala, a doctor's Instagram in Kerala, hospitals and clinics in Bangalore, and a wellness centre in Hyderabad, across Meta Ads, Google Ads, SEO and Google Maps.
Can doctors advertise on Facebook and Google in India?
Yes, within limits. Under the NMC advertising guidelines issued on 6 October 2026, doctors can share factual and educational information but cannot use testimonials, before-and-after photos, discounts, superiority claims or influencer promotion. Meta and Google also have their own healthcare ad policies.
Which works better for clinics, Meta Ads or Google Ads?
Google Ads works when patients already search for a treatment, like "root canal near me". Meta Ads works for awareness and for treatments people don't search for yet. Many clinics need both, plus a strong Google Maps profile.
How do you get more patients from Google Maps?
By keeping the Google Business Profile complete and accurate: the right categories, services, photos, timings and regular genuine reviews. For Niyati Women and Pain Center, the profile brought 327 calls and 255 direction requests in six months.
Do you handle patient data?
I don't need patient medical information to run campaigns. Leads go to your team, and any screenshots I share as case studies have personal details removed.