Digital marketing built for leads, not likes.

Digital marketing consultation

A focused 1–2 hour, one-to-one session on your ads, website or marketing plan. I review everything before we talk, so we spend the time on decisions, not basics.

It's the best place to start if your ads bring leads that don't convert, you're not sure which platform to spend on, or you've been burned by an agency before.

What you get

• Review of your Meta Ads, Google Ads and website before the call
• What's working, what's wasting money, and why
• A recommendation on which platforms to focus on first
• Budget guidance and realistic expectations
• A clear action list you can run yourself or hand to your team

Best for: clinic owners, B2B founders and in-house marketers who want an experienced second opinion without signing a long contract.

Meta Ads (Facebook & Instagram ads)

Meta Ads are paid ads on Facebook, Instagram, Messenger and WhatsApp. They're ideal for reaching people who fit your ideal customer before they start searching, and for generating leads through instant forms or WhatsApp chats.

Most failed Meta campaigns aren't a targeting problem. They're a tracking, offer or lead-quality problem. I start there.

How I run Meta Ads

• Campaign structure built around one clear goal: leads, calls or bookings
• Meta Pixel and Conversions API set up so results are measured properly
• Several creative angles tested, not one "hero" ad
• Lead forms tuned for quality, not just volume
• WhatsApp and click-to-call campaigns for local businesses
• Plain-language reporting on cost per lead and lead quality

Best for: clinics and hospitals, B2B service companies and local businesses in Kerala and the GCC that need a steady flow of enquiries.

Google Ads (search & call campaigns)

Google Ads put your business at the top of Google when someone searches for what you offer, like "dermatologist in Kochi" or "industrial cleaning company Dubai". You pay when someone clicks, so the people you reach are already looking.

The money is usually lost in the keywords. I organise campaigns by buying intent and cut the searches that will never become customers.

How I run Google Ads

• Keyword research grouped by intent (ready to buy vs. just researching)
• Search, call and Performance Max campaigns where they make sense
• Conversion tracking with Google Tag Manager and GA4
• Negative keyword lists to stop wasted spend
• Location targeting for Kerala cities and GCC markets
• Landing page feedback so clicks turn into enquiries

Best for: healthcare providers and B2B companies whose customers already search on Google for their service.

SEO, AEO & GEO (AI search optimisation)

SEO helps your website rank on Google. AEO (answer engine optimisation) helps Google and voice assistants show your content as the direct answer. GEO (generative engine optimisation) helps AI tools like ChatGPT, Gemini and Google AI Overviews understand and recommend your business.

More people now ask AI "who's the best clinic near me?" instead of scrolling Google. If AI doesn't know your business clearly, you're invisible in that answer.

What's included

• Technical SEO audit: speed, mobile, indexing and site structure
• Local SEO and Google Business Profile optimisation
• Keyword research and content plans for service pages and blogs
• Answer-first content and FAQ sections Google can quote
• Schema markup so search engines and AI understand who you are
• AI visibility checks: how ChatGPT and Gemini describe your brand

Best for: businesses that want long-term, free traffic and to be the name people (and AI) recommend in their city or industry.

Healthcare marketing for clinics & hospitals

Healthcare marketing is different. Patients choose based on trust, not discounts, and doctors in India must follow National Medical Commission (NMC) guidelines on advertising. Ad platforms also have their own healthcare policies.

Healthcare is the main focus of my current work, so I plan every campaign with both patient trust and the rules in mind.

What's included

• Patient-focused Meta and Google campaigns for appointments and enquiries
• Ad copy and content reviewed against NMC guidelines and platform policies
• Local SEO for clinics, including Google reviews and Maps visibility
• Doctor and department pages that answer real patient questions
• Educational content for social media that builds trust
• Tracking from ad click to appointment enquiry

Best for: dental, dermatology, physiotherapy, fertility and multi-speciality clinics, hospitals and healthcare brands in India and the GCC.

B2B lead generation

B2B marketing sells to other businesses. Sales cycles are longer, deals are bigger, and ten good leads beat a hundred random ones. The goal is enquiries your sales team actually wants to call.

I've worked with B2B service brands across India, the UAE and Saudi Arabia, and focus on lead quality over cheap cost per lead.

What's included

• Ideal customer profile and offer positioning
• Google Search campaigns for high-intent B2B keywords
• Meta lead campaigns with qualifying questions
• SEO service pages that rank for what buyers search
• Lead quality feedback loop with your sales team
• Campaigns for Indian and GCC markets

Best for: B2B service companies (consulting, facilities, IT services, industrial and professional services) in India and the Gulf.