I'm Safwan. I didn't study marketing. I learned it by doing it.
A full-time digital marketer at an agency in Bangalore, working remotely from Kerala. On the side, I help a few businesses with honest, practical marketing advice.
The short version: I'm Mohammed Safwan, a digital marketer from Palakkad, Kerala. I've worked in digital marketing since 2021, mostly for B2B service companies and healthcare brands in India, the UAE, Saudi Arabia and other GCC countries.
I finished a BA in English and then took a digital marketing course at an academy. The course gave me the basics, but it wasn't enough to run real campaigns with real budgets. So I kept learning on the job.
Since then I've worked on almost every side of marketing: at an agency, in-house for a brand, and as a freelancer. Each one taught me something different. Agencies teach speed and range. In-house teaches you what the business actually cares about. Freelancing teaches you to own the result.
Some of the work I can show: SEO, Meta Ads and Google Ads for a multi-specialty hospital and a skin clinic in Bangalore (with the agency), Meta lead ads for a group of allergy and asthma clinics in Kerala, Google Ads for a cleaning company in Qatar, and SEO that took two Saudi manufacturers to the top of Google. The details and screenshots are in my case studies.
Today I work full-time with a digital marketing agency in Bangalore, remotely from Kerala. A big part of my work is healthcare marketing, where trust matters more than clicks and there are real rules to respect.
From a BA in English to running ad accounts.
BA English
Studied English literature. Learned to write clearly, which still helps with every ad and landing page.
Digital marketing course
Joined an academy to learn the basics of SEO, social media and paid ads. Then started teaching myself the rest.
Agency, in-house & freelance
Worked across agencies, an in-house team and freelance projects. Brands in India, the UAE, Saudi Arabia and Qatar.
Agency + consulting
Full-time with a Bangalore digital marketing agency, focused on healthcare and B2B. Freelance consultations on the side.
B2B and healthcare. Not everything.
I work with businesses where one good lead matters more than a thousand likes.
Healthcare
Clinics, hospitals and healthcare brands. Patient-focused campaigns that build trust and respect the NMC advertising guidelines in India.
B2B services
Service companies that sell to other businesses. Longer sales cycles, higher-value leads, and a need for the right enquiries, not just more of them.
India & the GCC
Campaigns for brands in Kerala and across India, plus the UAE, Saudi Arabia, Qatar and other Gulf markets.
How I take on freelance work.
Because I work full-time, I'm selective. I take on full freelance projects only rarely, when the fit is right.
What I do offer is consultations: a focused 1–2 hour session where we look at your ads, website or marketing plan together, and you leave knowing exactly what to fix and what to do next.
- One-to-one consultation sessions (1–2 hours)
- Ad account and website audits
- Marketing plans for clinics and B2B companies
- Honest advice, even when it means spending less
The short answers.
Who is Mohammed Safwan?
Mohammed Safwan is a digital marketer from Palakkad, Kerala, who has worked in digital marketing since 2021. He is a digital marketing generalist working across Meta Ads, Google Ads, SEO and AI search optimisation, mostly with B2B and healthcare brands.
Where is he based?
Palakkad district, Kerala, India. He works remotely and helps businesses across Kerala, India, the UAE, Saudi Arabia, Qatar and other GCC countries.
Is he a full-time freelancer?
No. Safwan works full-time as a digital marketer with a digital marketing agency in Bangalore. He takes freelance consultations on the side and full freelance projects only occasionally.
Which industries does he work with?
Mainly healthcare (clinics, hospitals and healthcare brands) and B2B service companies in India, the UAE, Saudi Arabia and the GCC.
How can I work with him?
The easiest way is a consultation. Send a message on WhatsApp (+91 79076 78846) or through the contact form, with a short note about your business.