Fewer, better leads your sales team wants to call.
I help B2B service companies and manufacturers in India and the GCC get enquiries from other businesses. A website revamp and SEO put Bissan Ice at #1 on Google for "commercial ice supplier in saudi arabia".
Ten good leads beat a hundred random ones.
B2B marketing sells to other businesses. Sales cycles are longer, deals are bigger, and the people searching are often managers comparing a few suppliers. Cheap leads don't help if your sales team can't close them.
So I focus on lead quality: Google Search for buyers who are already looking, service pages that rank for what they search, and Meta lead forms with questions that filter out people who aren't a fit.
Then I close the loop with your sales team, so budget moves to the keywords, markets and messages that bring real deals.
What's included
- Ideal customer profile and offer positioning
- Google Search campaigns for high-intent B2B keywords
- Meta lead campaigns with qualifying questions
- SEO service pages that rank for what buyers search
- Campaigns for Indian and GCC markets, in the right cities
- Lead quality feedback loop with your sales team
- Clear reports: cost per qualified lead, not just cost per lead
Simple, honest, step by step.
Understand
Who your best customers are, what they buy and how they find suppliers.
Plan
Channels, markets, keywords and the offer for each.
Launch
Search, SEO and lead campaigns with tracking.
Qualify
Sales team feedback decides where the next rupee goes.
B2B results from real companies.
Bissan Ice, Saudi Arabia
A commercial ice manufacturer in Riyadh: #1 on Google for "commercial ice supplier in saudi arabia", a featured snippet, and named first in Google's AI Overview.
02IEC UAE, Ras Al Khaimah
An MEP and HVAC contractor. I planned the website and its content; it ranks for HVAC and AMC contractor searches and brings steady B2B clients.
03Dayana Fashion, Kerala
A dress manufacturer's first campaign: ₹1,525 started 66 WhatsApp chats with wholesale buyers, and 10 became buyers for nearly ₹6 lakh in sales.
04Cleaning company, Qatar
Google Ads for a cleaning services company: about a 3x return on ₹99.5K ad spend in March 2023.
Is this a good fit for you?
Service companies
Consulting, facilities, MEP and HVAC, IT and professional services.
Manufacturers and suppliers
Food, ice, garments and industrial suppliers selling to businesses.
GCC expansion
Companies selling in or into the UAE, Saudi Arabia, Qatar and the wider Gulf.
B2B lead generation questions, answered.
What is B2B lead generation?
It's getting enquiries from businesses that might buy your product or service. For most B2B companies, the best sources are Google Search, an SEO-ready website with clear service pages, and targeted lead campaigns on Meta or LinkedIn.
Which channel works best for B2B leads?
Google Search usually brings the highest-intent B2B leads, because buyers search for suppliers by name and location. SEO builds that over time without paying per click. Meta lead campaigns can work for wholesale and SME buyers when the form has qualifying questions.
Do you work with companies in the UAE and Saudi Arabia?
Yes. I've worked with B2B brands in the UAE, Saudi Arabia and Qatar, including an HVAC contractor in Ras Al Khaimah and a commercial ice manufacturer in Riyadh. I work remotely from Kerala.
How do you measure lead quality?
By tracking which leads your sales team qualifies and closes, not just how many forms come in. That feedback decides which keywords, markets and ads get more budget.