Google announced a new spam update on October 4, 2023, which is its first spam update since the helpful content update in September. This update is designed to improve Google’s spam detection capabilities in Turkish, Vietnamese, Indonesian, Hindi, Chinese, and many languages and spam types, with a focus on cloaking, hacked, auto-generated, and scraped spam. Google is enhancing its AI-based spam protection system, Spam Brain, to make it better at detecting new spam and reporting it.
What Does the Google October 2023 Spam Update Mean for Digital Marketers and SEO Experts?
The Google October 2023 Spam Update is a reminder that Google is serious about spam and is committed to providing a clean and informative search experience for its users. Digital marketers and SEO experts should review their websites and content to ensure that they are following Google’s best practices and avoiding spammy tactics.
Here are some specific things that digital marketers and SEO experts can do to avoid being impacted by the Google October 2023 Spam Update
- Avoid cloaking: Cloaking is a technique where a website shows different content to users and search engines. This can be done to deceive search engines into ranking the website higher for certain keywords. this is a violation of Google
- Fix hacked websites: Hacked websites can often be used to distribute spam or malware. If your website is hacked, it is important to fix it as soon as possible.
- Avoid auto-generated content: Auto-generated content is content that is created by a computer program without any human input. This type of content is often low-quality and spammy
- Avoid scraped content: Scraped content is content that is copied from other websites without permission. This type of content is also often low-quality and spammy.
- Review your website’s backlinks: Google uses backlinks to assess the authority and relevance of your website. Google can identify and devalue spammy links, so Make sure that your backlinks are coming from high-quality websites that are relevant to your niche.
- Stay up-to-date on Google’s Webmaster Guidelines: Google’s Webmaster Guidelines are a set of rules that website owners should follow to avoid being penalized by Google. Make sure that your website is in compliance with the latest version of the Webmaster Guidelines.
How to identify and recover from the Google October 2023 Spam Update
If you think that your website has been impacted by the Google October 2023 Spam Update, there are a few things you can do to identify and recover.
First, check your Google Search Console account. If your website has been impacted by the spam update, you should see a notification in your Search Console account. The notification will tell you what type of spam was found on your website and what steps you need to take to fix it.
Once you have identified the type of spam on your website, you can take steps to fix it. For example, if you have cloaking on your website, you need to remove it. If your website has been hacked, you need to fix the security vulnerabilities and clean up any malicious code. If you have auto-generated content on your website, you need to remove it and replace it with high-quality, informative content.
Once you have fixed the spam on your website, you need to resubmit your website to Google for review. Google will then review your website and determine whether or not to lift the penalty.
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