Portfolio
This portfolio showcases a diverse array of projects I’ve strategically crafted for various companies throughout my dynamic digital marketing career.
SEO & Website
Increased Online Presence of Asker Sweets
Challenge: Asker Sweets, a leading manufacturer of samosa sheets in Saudi Arabia, wanted to establish a strong online presence and dominate search rankings for branded keywords and relevant industry terms. They were a new player in the digital space, facing competition from established brands.
Solution: Implemented a comprehensive SEO strategy, including keyword research and website optimization for both Arabic and English languages. This ensured their website catered to a wider audience in Saudi Arabia.
Results: Achieved #1 ranking for branded keywords and significantly improved industry keyword rankings, driving a surge in website traffic.
Bringing Bissan Ice to the top of Google SERP
Challenge: Bissan Ice, a renowned ice cream brand, aimed to enhance its online visibility and rank higher on Google’s search engine results pages (SERPs) for relevant keywords.
Solution: Played a pivotal role in revamping Bissan Ice’s website, collaborating with developers to improve design and user experience. Implemented industry-best SEO practices, including on-page optimization, content optimization, and technical SEO enhancements.
Results: The optimized website and SEO efforts propelled Bissan Ice to the top of Google’s SERPs for targeted keywords, significantly increasing organic traffic and online visibility.
SOCIAL MEDIA
Meta Ads Campaigns I Executed Successfully For Different Brands in India & GCC Countries
Here are some of the other meta ads campaigns that I was able to complete from a marketing agency where I worked for different brands across India and other GCC countries. There are various types of awareness campaigns, as well as campaigns aimed at engaging users and generating leads. Besides these, I also ran lead generation campaigns to get students abroad during my first position at God Design Modelling Institute.
Meta Ads Campaign: Expanding Online Clinic's Reach
Results
Brand Awareness Reel: Successfully introduced the benefits of online consultations.
Messaging Conversations: Generated 57 inquiries, fostering meaningful engagement.
Cost-Efficiency: Achieved 15095 views with a spend of 1198 rupees.
Inquiries: 57 messaging conversations with a spend of 642.57 rupees.
Campaign to raise awareness of a leading food product manufacturer in Saudi Arabia through visuals and imagery, as well as user generated content
Other Meta Ads Campaigns
Awareness Campaign for a Diagnostic Center
Helped to reach the diagnostic center for maximum impact in Calicut region of Kerala through Meta Ads awareness campaign with the lowest cost.
Engagement Campaign for Eye Clinic
Conducted an engagement campaign for a prominent eye clinic in Calicut, promoting their service offerings through message engagement with lowest cost
Ramadhan Offer Campaign for Cafe
For a leading Indian food cafe and restaurant in Oman, I ran a Ramadhan special offer campaign, and got 65 messages with 50 plus orders
Enquiry Campaign for An Ayurvedic Clinic
A message enquiry camping with UGC video was run for an ayurvedic clinic in Kottakkal, Kerala, and we received 65 messages with 25 appointments booked
50 K Followers in A Week With Organic Content, Personal Branding For Doctor.
Organic Content Marketing Success Story: In a recent campaign, I leveraged the power of Instagram Reels to boost the online presence of a doctor client. Through a carefully curated content strategy focused on creating engaging and educational Reels, I was able to organically grow their following from scratch to an impressive 50,000 followers within just one month. This remarkable achievement showcases my expertise in crafting viral content tailored to specific audiences and leveraging the latest social media trends to drive exceptional growth.
Case Study: Social Media Growth Hack: 7k Followers Without Ads
I successfully leveraged Reels to build a strong online presence for an architectural client. In a short timeframe, I grew their following from a small base of 150 to a thriving community of 7,000 followers. This demonstrates my ability to use creative content strategies to drive organic audience growth.
GOOGLE ADS
Search Engine Marketing & Youtube Ads For Brands
1 Lack Spend With A 3X Return For Cleaning Brand In Qatar
In my role managing the advertising campaigns for a cleaning company in Qatar, I strategized and executed their online ad presence. Through a data-driven approach, I achieved a successful outcome. With a budget of approximately ₹1 lakh (₹100,000), the campaign generated 604 clicks and delivered a 3x return on ad spend (ROAS). This demonstrates my ability to manage online advertising effectively and generate a positive return on investment for clients.
