Portfolio
This portfolio showcases a diverse array of projects I’ve strategically crafted for various companies throughout my dynamic digital marketing career.
SEO & Website
Alongside my full-time role, I’ve worked with multiple clients across the UAE, GCC, and India, helping them enhance their website performance, structure, and SEO visibility. As part of both agency projects and freelance collaborations, I’ve been involved in developing and managing websites for various service-based brands. Currently, I manage 5–6 active websites, including their hosting, domains, and performance maintenance, with consistent support and optimization over the past three years.
Only selected SEO performance results are showcased here, while several website development projects are part of ongoing client collaborations.
Achieving Top Search Results for VSH Hospital’s Key Services
As part of ThinkBag Agency, I led SEO strategy and execution for VSH Hospital following their rebranding and digital overhaul. My role focused on redesigning site architecture, implementing appointment booking enhancements, and launching new subcategory pages for improved patient navigation. Through tailored content and keyword optimization—specifically targeting branded and high-value medical services—we achieved notable gains in organic search, including presence in AI-powered overview and GEO results. This project showcases collaborative teamwork between agency and hospital, delivering measurable growth in both visibility and patient acquisition channels.
Dominating Riyadh’s Samosa Market with Asker Sweets
Successfully positioned Asker Sweets at the #1 spot for samosa manufacturers in Riyadh and Saudi Arabia, rivaling top competitors through targeted SEO and local strategies. A key focus was securing dominant rankings for branded keywords, the client’s highest priority, ensuring comprehensive visibility for the brand. These efforts led to leadership in both traditional search and AI overview results, further strengthening Asker Sweets’ online reputation and customer discovery.
Bringing Bissan Ice to the top of Google SERP
Challenge: Bissan Ice, a renowned commercial ICE manufacturing company, aimed to enhance its online visibility and rank higher on Google’s search engine results pages (SERPs) for relevant keywords.
Solution: Played a pivotal role in revamping Bissan Ice’s website, collaborating with developers to improve design and user experience. Implemented industry-best SEO practices, including on-page optimization, content optimization, and technical SEO enhancements.
Results: The optimized website and SEO efforts propelled Bissan Ice to the top of Google’s SERPs for targeted keywords, significantly increasing organic traffic and online visibility.
SOCIAL MEDIA
Driving Results for Top Brands: Meta Ads Portfolio
With Meta advertising experience dating back to 2021, I’ve successfully driven engagement, awareness, and leads for brands across India and GCC. This section compiles my main lead generation campaigns, chosen from a larger collection of paid ad projects.
Orthopedics Department VSH Hospital
As a Digital Marketing Specialist on behalf of ThinkBag Agency, I led Meta ad campaigns for VSH Hospital’s orthopedic and ACL surgery services. Focused on dynamic creative testing, targeted audience segmentation, and persuasive ad messaging to attract high-quality patient inquiries. Implemented test-and-optimize strategies to improve performance and maintain cost efficiency in Bangalore’s competitive healthcare market, resulting in stronger engagement, qualified leads, and enhanced digital presence for the hospital.
Orthopedics Department VSH Hospital
As a Digital Marketing Specialist representing ThinkBag Agency, I strategized and managed Meta ad campaigns for VSH Hospital’s orthopedic division, specifically promoting Total Knee Replacement (TKR) treatments. Focused on crafting impactful ad creatives, refining audience targeting, and optimizing performance to reach potential patients effectively. Through continuous A/B testing and message optimization, the campaigns achieved higher engagement, quality inquiries, and improved cost efficiency — strengthening VSH Hospital’s visibility and credibility in Bangalore’s competitive healthcare space.
Cardiology Department VSH Hospital
Managed Meta campaigns for VSH Hospital’s Cardiology Department during World Heart Day and heart check-up drives. Created impactful creatives and persuasive copy, paired with precise targeting to boost preventive health awareness. The campaigns achieved high engagement rates and improved booking conversions for cardiology check-ups.
Dermatology Department VSH Hospital
Executed Meta ad campaigns for VSH Hospital’s Dermatology Department, spotlighting advanced GFC treatments and hair replacement solutions. Delivered creative offers and targeted messaging to educate potential patients and drive appointments for hair restoration services. Achieved measurable results in lead generation and engagement, optimizing campaign spend despite stiff competition in Bangalore’s healthcare sector.
Urology Department VSH Hospital
Deployed Meta ad campaigns for VSH Hospital’s Urology Department, promoting primary services including kidney stone treatment and laparoscopic urology surgery, along with Urology camps. Crafted targeted content and patient education offers to boost departmental visibility and drive qualified appointment inquiries. The campaigns delivered solid performance in lead generation and awareness, efficiently reaching audiences seeking advanced urological care.
Oncology Department VSH Hospital
Executed Meta ad campaigns for VSH Hospital’s Oncology Department to raise awareness and drive participation in cancer screening on World Cancer Day. Developed informative, preventive care creatives encouraging early detection, and tailored targeting to maximize outreach. The initiative generated meaningful engagement and an increase in screening appointments, strengthening public health impact for the hospital’s oncology program.
Obstetrics and Gynaecology Department VSH Hospital
Implemented Meta campaigns for VSH Hospital’s OBG Department, promoting PCOS care packages, mammogram screenings, and breast health awareness during Women’s Day. Created targeted and educational content to engage women on preventive healthcare, resulting in increased inquiries and participation for screening services and women’s wellness programs.
Scaled InnerRoots EdTech Launch With Ads and Influencer Marketing
Supported InnerRoots EdTech from inception by planning and executing targeted ad campaigns, optimizing social media presence, and facilitating influencer collaborations. Laid the foundation for their audience growth and brand recognition in the local education market, ensuring effective outreach for AI and Python course offerings.
Meta Ads Campaign For Innoroots - Ed Tech Brand
Scaled Ara Skin Clinic’s Patient Inquiries With Data-Driven Meta Ads
Led the digital marketing initiatives for Arra Skin Clinic under ThinkB Agency, executing performance-driven Meta ad campaigns focused on lead generation and patient engagement. Strategically tested diverse creatives, videos, and Reels to discover high-performing formats that attracted qualified treatment inquiries. Achieved consistent lead flow and improved message response rates, strengthening the clinic’s online presence and conversions for key dermatology and aesthetic treatments.
How a ₹1.5K Test Campaign Proved the Power of Digital Ads for a Local Dress Manufacturer
Led the first-ever digital marketing campaign for Dayana Fashion, a women’s dress manufacturer based in Perinthalmanna, Kerala. Executed a low-budget Meta ad campaign during the festive season, testing simple creatives and targeting wholesale buyers across Kerala. Despite minimal visuals and no prior ad experience, the campaign generated 60+ inquiries, with 10 converting into wholesale buyers, resulting in nearly ₹6 lakhs in sales. This test campaign proved the power of strategic targeting and timing, setting the foundation for Dayana Fashion’s digital growth journey.
Campaign to raise awareness of a leading food product manufacturer in Saudi Arabia through visuals and imagery, as well as user generated content
Strategic Organic Growth Case Studies for Personals and Brands
Strategically Guided Dr. Vishnu Vasudevan’s Journey Toward Becoming One of Kerala’s Top Health Influencers
When Dr. Vishnu Vasudevan, a doctor passionate about spreading health awareness, began his digital journey, I worked closely with him to establish and shape his online presence. I provided guidance on content direction, Reels strategy, and visual branding, ensuring his videos resonated with the right audience. During this phase, his profile gained remarkable traction — over 50K followers in just one week, and I continued supporting his growth until he reached around 70K followers. The foundation built during this collaboration played a key role in his rise as one of Kerala’s most influential health voices, now followed by over 200K people through his continued efforts.
Case Study: Social Media Growth Hack: 7k Followers Without Ads
I successfully leveraged Reels to build a strong online presence for an architectural client. In a short timeframe, I grew their following from a small base of 150 to a thriving community of 7,000 followers. This demonstrates my ability to use creative content strategies to drive organic audience growth.
SEARCH ENGINE MARKETING
With over two years of experience in Google Ads, I’ve managed campaigns for brands across India, Dubai, and Saudi Arabia, mainly in the healthcare and service sectors. From clinics and hospitals to food and wellness businesses, I’ve planned and optimized campaigns focused on lead generation, awareness, and performance growth.
Only a few selected campaign highlights are showcased here — many awareness and traffic campaigns I’ve managed are not included in this portfolio.
Google Ads
1 Lack Spend With A 3X Return For Cleaning Brand In Qatar
In my role managing the advertising campaigns for a cleaning company in Qatar, I strategized and executed their online ad presence. Through a data-driven approach, I achieved a successful outcome. With a budget of approximately ₹1 lakh (₹100,000), the campaign generated 604 clicks and delivered a 3x return on ad spend (ROAS). This demonstrates my ability to manage online advertising effectively and generate a positive return on investment for clients.
Generating Consistent, Qualified Leads for VSH Hospital with Google Ads
I led the Google Ads marketing campaigns for VSH Hospital, handling end-to-end strategy, execution, and optimization. Our focus was on high-value departments like Orthopedics, Cardiology, and Dermatology, promoting treatments such as ACL surgeries and GFC sessions.
I was also responsible for structuring and designing high–CRO landing pages, ensuring better conversions and improved lead quality. By implementing targeted keyword strategies, optimized ad copies, and continuous A/B testing, the campaigns consistently delivered qualified leads, WhatsApp enquiries, and booked consultations, driving measurable ROI growth.
We ran targeted Google Search Ads for GFC (Growth Factor Concentrate) treatments in Bangalore, reaching users actively searching for advanced hair restoration solutions. By testing multiple landing page versions with optimized headlines, trust factors, and patient testimonials, we achieved higher booking rates and improved cost per conversion for the hospital.
We ran Google Search Traffic Campaigns promoting cardiology check-ups during special occasions like World Heart Day and hospital-led health events. These campaigns were focused on driving awareness and appointment traffic for preventive heart care, resulting in steady engagement and increased visibility for VSH Hospital’s Cardiology Department.
We managed Google Search and Performance Max campaigns for VSH Hospital’s Orthopedics Department, promoting high-value treatments such as ACL reconstruction, knee replacement, and other orthopedic specializations. These campaigns focused on attracting surgery-specific, high-intent leads through targeted keywords, optimized ad creatives, and CRO-focused landing pages — driving strong conversions and consistent enquiry flow.
Driving High-Intent Leads for ARA Skin Clinic’s Aesthetic & Dermatology Services
For ARA Skin Clinic, I managed comprehensive Google Ads campaigns focused on dermatology and aesthetic treatments — including dermal fillers, chemical peels, and hair restoration. The strategy combined Performance Max, YouTube, and targeted search campaigns to reach both cold and warm audiences. Multiple landing pages were tested to improve conversion rates and lead quality, resulting in stronger engagement and consistent lead flow across campaigns.
Managed Google Search Ads for ARA Skin Clinic’s Chemical Peel service in the highly competitive Bangalore market. Despite ad restrictions under Google’s healthcare policies, the campaigns were optimised for compliance and conversions, delivering steady leads and improved visibility.
Ran Google Search Ads for general dermatology services targeting Bangalore and nearby localities with location-based keywords and optimised GMB promotions. The campaigns effectively increased local visibility and drove offline walk-ins to the clinic.
Managed Google Search Ads for ARA Skin Clinic’s Dermal Fillers services, targeting high-intent keywords across Bangalore. Optimized ad headlines, assets, and bidding strategy to boost visibility and conversions — achieving 1.57K clicks, 28 leads, and maintaining strong ROI within ₹21.5K spend.