Portfolio
This portfolio showcases a diverse array of projects I’ve strategically crafted for various companies throughout my dynamic digital marketing career.
SEO & Website
Achieving Top Search Results for VSH Hospital’s Key Services
As part of ThinkBag Agency, I led SEO strategy and execution for VSH Hospital following their rebranding and digital overhaul. My role focused on redesigning site architecture, implementing appointment booking enhancements, and launching new subcategory pages for improved patient navigation. Through tailored content and keyword optimization—specifically targeting branded and high-value medical services—we achieved notable gains in organic search, including presence in AI-powered overview and GEO results. This project showcases collaborative teamwork between agency and hospital, delivering measurable growth in both visibility and patient acquisition channels.
Dominating Riyadh’s Samosa Market with Asker Sweets
Successfully positioned Asker Sweets at the #1 spot for samosa manufacturers in Riyadh and Saudi Arabia, rivaling top competitors through targeted SEO and local strategies. A key focus was securing dominant rankings for branded keywords, the client’s highest priority, ensuring comprehensive visibility for the brand. These efforts led to leadership in both traditional search and AI overview results, further strengthening Asker Sweets’ online reputation and customer discovery.
Bringing Bissan Ice to the top of Google SERP
Challenge: Bissan Ice, a renowned ice cream brand, aimed to enhance its online visibility and rank higher on Google’s search engine results pages (SERPs) for relevant keywords.
Solution: Played a pivotal role in revamping Bissan Ice’s website, collaborating with developers to improve design and user experience. Implemented industry-best SEO practices, including on-page optimization, content optimization, and technical SEO enhancements.
Results: The optimized website and SEO efforts propelled Bissan Ice to the top of Google’s SERPs for targeted keywords, significantly increasing organic traffic and online visibility.
SOCIAL MEDIA
Driving Results for Top Brands: Meta Ads Portfolio
With Meta advertising experience dating back to 2021, I’ve successfully driven engagement, awareness, and leads for brands across India and GCC. This section compiles my main lead generation campaigns, chosen from a larger collection of paid ad projects.
Orthopedics Department VSH Hospital
As a Digital Marketing Specialist on behalf of ThinkBag Agency, I led Meta ad campaigns for VSH Hospital’s orthopedic and ACL surgery services. Focused on dynamic creative testing, targeted audience segmentation, and persuasive ad messaging to attract high-quality patient inquiries. Implemented test-and-optimize strategies to improve performance and maintain cost efficiency in Bangalore’s competitive healthcare market, resulting in stronger engagement, qualified leads, and enhanced digital presence for the hospital.
Orthopedics Department VSH Hospital
As a Digital Marketing Specialist representing ThinkBag Agency, I strategized and managed Meta ad campaigns for VSH Hospital’s orthopedic division, specifically promoting Total Knee Replacement (TKR) treatments. Focused on crafting impactful ad creatives, refining audience targeting, and optimizing performance to reach potential patients effectively. Through continuous A/B testing and message optimization, the campaigns achieved higher engagement, quality inquiries, and improved cost efficiency — strengthening VSH Hospital’s visibility and credibility in Bangalore’s competitive healthcare space.
Cardiology Department VSH Hospital
Managed Meta campaigns for VSH Hospital’s Cardiology Department during World Heart Day and heart check-up drives. Created impactful creatives and persuasive copy, paired with precise targeting to boost preventive health awareness. The campaigns achieved high engagement rates and improved booking conversions for cardiology check-ups.
Dermatology Department VSH Hospital
Executed Meta ad campaigns for VSH Hospital’s Dermatology Department, spotlighting advanced GFC treatments and hair replacement solutions. Delivered creative offers and targeted messaging to educate potential patients and drive appointments for hair restoration services. Achieved measurable results in lead generation and engagement, optimizing campaign spend despite stiff competition in Bangalore’s healthcare sector.
Urology Department VSH Hospital
Deployed Meta ad campaigns for VSH Hospital’s Urology Department, promoting primary services including kidney stone treatment and laparoscopic urology surgery, along with Urology camps. Crafted targeted content and patient education offers to boost departmental visibility and drive qualified appointment inquiries. The campaigns delivered solid performance in lead generation and awareness, efficiently reaching audiences seeking advanced urological care.
Oncology Department VSH Hospital
Executed Meta ad campaigns for VSH Hospital’s Oncology Department to raise awareness and drive participation in cancer screening on World Cancer Day. Developed informative, preventive care creatives encouraging early detection, and tailored targeting to maximize outreach. The initiative generated meaningful engagement and an increase in screening appointments, strengthening public health impact for the hospital’s oncology program.
Obstetrics and Gynaecology Department VSH Hospital
Implemented Meta campaigns for VSH Hospital’s OBG Department, promoting PCOS care packages, mammogram screenings, and breast health awareness during Women’s Day. Created targeted and educational content to engage women on preventive healthcare, resulting in increased inquiries and participation for screening services and women’s wellness programs.
Strategically Guided InnerRoots Launch and Audience Growth Through Ads and Influencer Marketing
Supported InnerRoots EdTech from inception by planning and executing targeted ad campaigns, optimizing social media presence, and facilitating influencer collaborations. Laid the foundation for their audience growth and brand recognition in the local education market, ensuring effective outreach for AI and Python course offerings.
Meta Ads Campaign For Innoroots - Ed-Tech Brand
Campaign to raise awareness of a leading food product manufacturer in Saudi Arabia through visuals and imagery, as well as user generated content
Other Meta Ads Campaigns
Awareness Campaign for a Diagnostic Center
Helped to reach the diagnostic center for maximum impact in Calicut region of Kerala through Meta Ads awareness campaign with the lowest cost.
Engagement Campaign for Eye Clinic
Conducted an engagement campaign for a prominent eye clinic in Calicut, promoting their service offerings through message engagement with lowest cost
Ramadhan Offer Campaign for Cafe
For a leading Indian food cafe and restaurant in Oman, I ran a Ramadhan special offer campaign, and got 65 messages with 50 plus orders
Enquiry Campaign for An Ayurvedic Clinic
A message enquiry camping with UGC video was run for an ayurvedic clinic in Kottakkal, Kerala, and we received 65 messages with 25 appointments booked
Strategic Organic Growth for Personal and Company Brands
50 K Followers in A Week With Organic Content, Personal Branding For Doctor.
Organic Content Marketing Success Story: In a recent campaign, I leveraged the power of Instagram Reels to boost the online presence of a doctor client. Through a carefully curated content strategy focused on creating engaging and educational Reels, I was able to organically grow their following from scratch to an impressive 50,000 followers within just one month. This remarkable achievement showcases my expertise in crafting viral content tailored to specific audiences and leveraging the latest social media trends to drive exceptional growth.
Case Study: Social Media Growth Hack: 7k Followers Without Ads
I successfully leveraged Reels to build a strong online presence for an architectural client. In a short timeframe, I grew their following from a small base of 150 to a thriving community of 7,000 followers. This demonstrates my ability to use creative content strategies to drive organic audience growth.
GOOGLE ADS
Search Engine Marketing
1 Lack Spend With A 3X Return For Cleaning Brand In Qatar
In my role managing the advertising campaigns for a cleaning company in Qatar, I strategized and executed their online ad presence. Through a data-driven approach, I achieved a successful outcome. With a budget of approximately ₹1 lakh (₹100,000), the campaign generated 604 clicks and delivered a 3x return on ad spend (ROAS). This demonstrates my ability to manage online advertising effectively and generate a positive return on investment for clients.
